Checklist before requesting a website

A website can present services, generate contact requests, sell products, book appointments, show a portfolio or reinforce credibility. Problems start when everything has the same priority.

Before asking for a quote, define the most important action a visitor should take. That decision guides structure, design, content and functionality.

A site for local customers should not be planned like a site for investors, patients, tourists or companies. Each audience arrives with different questions and needs different proof.

The clearer the audience, the easier it is to decide which pages, copy and calls to action make sense.

Not every business needs many pages. A small website can work very well if it explains the offer, builds trust and makes contact easy.

Start with a simple list: homepage, services, about, contact, FAQ, legal pages and specific pages for services or sectors if needed.

Copy, photos, logo, colors, testimonials, legal documents and work examples directly affect timeline and budget.

If you do not have content yet, that does not block the project, but it should be planned from the start.

References are not there to be copied. They help clarify style, level of detail, interaction and the feeling the brand should communicate.

Bring examples of what you like and what you want to avoid. The second part often saves a lot of time.

Forms, bookings, e-commerce, client areas, blogs, CRM integrations, reservations or payments can change the scope significantly.

Separate what is essential for launch from what can become a future phase.

A quote becomes clearer when the goal, page list, functionality, approximate timeline and feedback owner are already known.

You do not need everything perfect, but you need enough information for the project to stop being abstract.